The formula Talent x Investment = Strength captures a profound concept in a simple fashion. Talents, Clifton wrote, are your "naturally recurring patterns of thought, feeling, or behaviour." They're the innate, natural abilities you can productively apply.  To turn those talents into strengths, you must invest in them - practice using them and add knowledge and skills to them.  This is done in three simple steps as outlined in this course 

• Name It Understand and identify your strength themes

• Claim It Gain awareness and appreciation of your strengths

• Aim It Invest in and apply your strengths

Strengths-Based development empowers people for greater performance.  People who have the opportunity to use their CliftonStrengths are six times as likely to be engaged in their jobs and to strongly agree that they have the chance to do what they do best every day.  Plus, people are more confident and more likely to achieve their goals.

They're more likely to report having ample energy, feeling well-rested, being happy, smiling or laughing a lot, learning something interesting, and being treated with respect. And they're less likely to report experiencing worry, stress, anger, sadness, or physical pain.  No wonder people who use their CliftonStrengths are three times as likely to report having an excellent quality of life.